Tonight, musical artist Billie Eilish kicks off her eco-tour Happier Than Ever, The World Tour at Smoothie King Stadium in New Orleans, LA…and the long-awaited tour comes with a vegan twist. At each show, Reverb (an environmental nonprofit that worked with Eilish to “green” her tours) will feature a lobby activation that show ticket holders can visit for free. Called “The Billie Eilish Eco-Village,” the activation will feature Support + Feed, an intersectional vegan organization founded by Eilish’s mother, Maggie Baird, as well as four local nonprofits that will educate viewers on ways to combat climate change.
At each show, visitors will also experience The Pledge, a campaign created by plant-based food brand Wicked Kitchen in partnership with Support + Feed to inspire Eilish’s millions of fans to eat a plant-based meal every days for 30 days. Exclusive sponsor of The Pledge, Wicked Kitchen was founded by chef brothers Chad and Derek Sarno with a mission to make plant-based foods appealing and accessible to as many people as possible.
“There’s no better time than now to do what we can to ease the suffering in this world, and that starts with whatever positive impact we can support within local communities,” Chad Sarno said in a statement. communicated. “This sense of urgency that Wicked shares with Support + Feed is the driving force behind our partnership and will be amplified with the power of plant-based food distribution.”
Billie Eilish’s eco-tour helps spread a plant-based message
Eilish’s entire tour is structured around supportive initiatives that give back and raise awareness of the environmental benefits of consuming a plant-based diet. Fans who purchased Charity Platinum tickets will not only have access to Billie Eilish’s eco-village, but 100% of the net proceeds from those sales will be donated to Support + Feed.
Baird launched Support + Feed amid the pandemic in 2020 as a way to support struggling vegan restaurants by purchasing their food and directing it to those in need, including frontline workers, homeless people and others struggling with food security. Since its inception, Baird has expanded the Support + Feed initiative to multiple regions, including Los Angeles, New York and Philadelphia. The donation from Charity Platinum Ticket sales will allow Support + Feed to serve 29 additional markets in the United States. Wicked Kitchen is also pledging to provide 100,000 plant-based meals to feed people through Support + Feed.
“We are so grateful to expand our services and provide resources to community leaders across the country. There are so many great people already doing amazing work to help their neighborhood and we just want to be part of the solution and part of their support system,” Baird said in a statement. “Everyone needs to work together to solve the climate crisis. The power of the collective and the unification of our efforts is what will truly create change.
Eilish’s eco-tour will take the musical artist – who has been vegan since the age of 12 – across the United States with a stop at Coachella in June where she will headline for two nights at the alongside Harry Styles and Kanye West. The tour will then head to Europe before ending in Australia and New Zealand.
Eilish had to change some of her dates mid-tour to host the 2022 Grammy Awards, where she’s nominated for seven awards, something the 20-year-old singer is getting used to. In 2020, the then 18-year-old singer won five Grammys and became the youngest person to ever receive a Grammy for album of the year for When we all fall asleep, where do we go?—a self-produced album she co-created with her brother FINNEAS.
For more on Billie Eilish, read:
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Billie Eilish launches her own vegan milk chocolate bar
9 ways Billie Eilish is paving the way for a vegan future