Next-Gen Luxury Assortment Helps Retailers Close Price Gaps
Press release : NASHVILLE, Tenn. â Continuing to focus on innovation, premium design and creative bed constructions that help its retail partners close the price gaps that differentiate the brand from competitors, leading independent mattress manufacturer Southerland will present its new Evolution Collection at the Las Vegas Winter Market.
The new generation line, called NXT Evolution, is a luxury assortment with improved aesthetics. It is also the first time that Southerland will introduce an upholstered bed program, which not only improves aesthetics but also provides additional zoned support.
NXT Evolution includes a higher quilted side panel style, giving it a distinct look that separates it from the pack. The range includes a 1130 perimeter active edge five-zone support system, with profiles ranging from 14.5 inches to 16 inches. The ticking includes thermo-balanced cooling properties for a more comfortable sleep. Deluxe foams include copper-infused viscos and copper-infused Talalay latex throughout the line.
âThe relaunch of the Evolution NXT collection offers our retail partners the opportunity to expand their assortment with an exclusive brand that appeals to luxury consumers,â said Bryan Smith, President and CEO of Southerland. âThis is the first time we have offered a tufted program, which is recognized as a symbol of elegance and which offers our retail partners a springboard to introduce consumers to the new and improved aesthetic. It’s a luxurious look and feel for their discerning consumer.
The line of five models includes the NXT 2000 Evolution, the NXT 3000 Evolution and the NXT 4000 Evolution, and offers a choice of plush and firm comfort feelings. the NXT 4000 Evolution is a tufted model. The NXT 5000 Evolution is also a padded model and is available in plush. All beds are quilted and offer a more contemporary look with a traditional touch that appeals to today’s luxury consumer. The collection offers retailers huge margin opportunities at affordable luxury prices. Prices range from $2,000 to $4,000 queen.
Among the other offers presented to the market, there will be the American sleep line, which includes hybrids and two-sided mattresses, and the success Signature Hybrid and ThermoBalanceÂ® collections, which are made with premium materials such as copper-infused latex, gel-infused memory foam, and temperature-regulating technologies that promote better sleep health. Also on display will be Southerland’s adjustable bed bases, including its one-piece king bed.
Retailers can visit Southerland during the Las Vegas market at the company’s showroom located at B-965 in the World Market Center.