Home Supporting structure SHOPLAZZA enables businesses to sell across geographic boundaries and scale

SHOPLAZZA enables businesses to sell across geographic boundaries and scale


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SHOPLAZZA, a cloud-based commerce platform, helps small and medium-sized enterprises (SMBs) grow their businesses to reach customers almost everywhere today, as most of them hope to be able to sell beyond geographic boundaries and scale.

Despite the many platforms supporting this available in the market today, the process is not always so clear and simple. On the one hand, managing payments and financial transactions can be difficult for reasons such as regulations and costs.

To help SMEs meet the challenge, SHOPLAZZA aims to make the process much simpler. In fact, over 360,000 merchants use SHOPLAZZA’s one-stop, no-code website builder platform. Partnering with technology providers such as Stripe, SHOPLAZZA uses the technology company’s payment solutions to control additional costs and has not had to burden its merchants with costs.

Tech Wire Asia speaks with Jeff Li, CEO of Shoplazza, about the company’s plans for the year and how it hopes to reach more SMBs in the region and enable them to increase their reach.

As with any business or platform, SHOPLAZZA hopes to expand its reach and create an open e-commerce ecosystem. Li wants to enable more partners to provide SHOPLAZZA’s 360,000 merchants with diversified services through their platform and increase profits synergistically. At the same time, Li said greater AI technologies are being added to enable merchants and partners to enhance their data-level decision-making capabilities.


Jeff Li, CEO of Shoplazza

“We are also paying more attention to the strategy of opening up and greater scale effects, and adapting to foreign market scenarios and changes. We hope to cover more merchants and countries and help accelerate the global expansion speed of our merchants,” Li explained.

As SHOPLAZZA is currently focusing on the North America and APAC markets, Li added that they have established their headquarters in Toronto, Canada, and set up the internal structure of dual operation centers. Shenzhen-Toronto. The teams actively collaborate to ensure that we approach the markets from a global perspective.

“We will continue to invest in the Asian market. We are optimistic about the overall development of the e-commerce market in Southeast Asia, and we will actively improve our product ecosystem and services in this regard,” Li commented.

In the Asian e-commerce market, Li believes it has great potential and room for growth. He pointed out that Asia has the most comprehensive and developed manufacturing industry and supply chain system in the world, and at the same time, has a population of more than 4.5 billion, which will liberate without no doubt a huge market potential in the field of e-commerce. .

Li also pointed out that with the signing and implementation of China’s RECP and other trade agreements, the Asian market will be further integrated in the future, which will provide great convenience and support for the development of the e-commerce.

“SHOPLAZZA’s overall strategy is to continue to rely on the advantages of the North American operation center, focus on development in the rapidly changing global e-commerce environment, take PLG (Product-led Growth) as a direction for growth and thinking about how to do it from a product perspective to better attract and satisfy merchants. We are committed to helping global merchants succeed with great technology,” he said. he declares.

Globalization of regulations with SHOPLAZZA

As an international e-commerce platform, one of the challenges for SHOPLAZZA is navigating the financial regulations of the countries in which it helps SMEs grow. Li explained that as a shopping cart SaaS provider, SHOPLAZZA acts more like a “website engineer” for merchants, who offer online store building technology, without any real involvement in the checkout flow. . Therefore, traders are responsible for fulfilling orders and ensuring that their trading activity and capital flows to meet the requirements of the target countries.

“However, SHOPLAZZA must ensure its compliance with the technical point of view. To do this, we work closely with payment channels as well as card systems (VISA/Mastercard), holding periodic online and offline meetings and booking updates via email,” said he added.

Citing a recent case, for example, Li said that according to Brazil’s central bank requirements, e-commerce websites must meet terms and conditions before submitting the payment request. This information must be read and well understood before the final consent to make the purchase. This is where SHOPLAZZA needs to support the terms and conditions checkbox feature before the mandatory date.

Li also pointed out that Stripe Connect plays a crucial role because it allows SHOPLAZZA to draft their agreements with their merchants in accordance with local payment laws, without SHOPLAZZA having to seek out its own payment licenses and become a regulated company.

“We manage the regulatory burden and that allows Shoplazza to focus its time and resources on running its business. Additionally, this approach does not limit the types of services that can be sold on Shoplazza, as our strong network and service offerings are capable of supporting various types of businesses,” a Stripe spokesperson said.

In the second part of the interview, Tech Wire Asia speaks with Bing Xia, CTO of SHOPLAZZA, about how it protects its customers’ data as well as the cybersecurity measures taken to secure the platform.