Home Essential support REVIEW: Durability—The absolute essential for business and commerce today! Are we ready for the transition?

REVIEW: Durability—The absolute essential for business and commerce today! Are we ready for the transition?

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Over the past decade, we have witnessed some of the most devastating effects of climate change. Global warming continues to set temperature records every month, plastic pollution has become a colossal problem, and species are disappearing at an unprecedented rate.

Clearly, sustainability and respect for the environment have become essential to our existence!

People have consciously started to change their shopping habits. The United Nations also emphasizes the need for “responsible production and consumption” habits and has made it one of their Sustainable Development Goals (SDG 12) for 2030. Many people are gradually switching to cruelty-free products, opting for all-natural options that cause minimal harm to the environment. There is no doubt that the pandemic has played a vital role in bringing about this change.

However, these discussions often lose momentum along the way when it comes to industry-level execution. Most traditional industries have established tight currency cycles and margins, which makes it difficult to implement sustainable practices. Achieving a successful and cost-effective transition to sustainability would require fundamental changes across systems that have been improved over the years.

This may seem like a costly disruption to most, but this prospect is short-sighted. In the longer term, the advantages of an ecological and sustainable environment Company world will be harvested by everyone. Any challenges that may arise are achievable given the will and support of the stakeholders involved.

The world is suffering from mother nature’s wrath caused by climate change. At times like these, the consumer plays a huge role in pushing industries to adopt good practices and do the right thing. It is always the first years that are the most difficult. This applies to any kind of change in an established pattern. Once habits, practices and systems are in place, there is only upward momentum from there.

While on the one hand consumers are aware and slowly learning how to make the right choices, on the other hand businesses and industries need to catch up and roll up their socks if they wish to survive and grow.


Here are three reasons why businesses should become sustainable in 2022:

  1. Trade and commerce are major direct contributors to climate change and global warming. While this planet will continue to exist with or without humans as it has for millions of years, it is the survival of humans and our other life forms that will be affected as trade and trade will continue to alter our natural environment. The increase in consumption and the resulting increase in production leads to the depletion of resources and raw materials without overemphasizing restoration. A downside to global businesses, supply chains and open markets is the stress on resources and their depletion. Without a plan to restore them, we are not far from the day when there will be none left.
  2. Producing commodities like livestock to meet excess demand leads to harmful practices like deforestation and animal cruelty. The meat industry is very resource-intensive, the land needed to raise cattle for leather and meat to match its demand is no longer enough, and forests are burned or felled to clear land for ranching. The massive amounts of water and food that go into farming and raising livestock for the meat, dairy and leather industries are enough to wipe the problem of hunger from the face of the Earth.
  3. Gaseous emissions from factories have a direct long-term impact on the health of the local population. Air quality indices have shown incredible deterioration across the world and yet companies are using waste incinerators which release toxic fumes into the environment which in turn causes serious health problems for people living nearby. Some cities saw people wearing face masks decades before the pandemic hit due to air pollution. If this continues, humans will no longer be able to walk around freely in the open air without an additional supply of quality air.

From the industrial revolution to the rise of social media, societies have undergone fundamental changes in the way people live and understand their place in the world. People often resist transformation because their fear of losing what they have is more powerful than knowing they could gain something better. Wanting to keep things as they are – known as status quo bias – explains most individual decisions, whether to stay with incumbent politicians or not to sign up for diets retirement or health, even when the alternatives may be rationally better.

If we as a species still do not fully understand how to live on a perfectly abundant, all-providing planet, how can we hope to colonize and thrive on a different, inauspicious and possibly hostile planet?


Vivek Baherwani is the founder and CEO of TRIVID

Disclaimer: The opinions expressed are those of the author/respondent and do not necessarily reflect the views of Business Insider India. The article has been partially edited for length and clarity.

This column is part of the month-long awareness campaign for June 2022 on the theme “
One Earth: Supporting People, Planet and Prosperity
” by
Business Insider India’s Sustainability Insider
.