In our global market research, we often look to major markets and service providers to learn from their best practices. In our recent report, 5G Pacesetters, we identified the key strategies that top performing service providers are applying in 5G deployment and marketing. We believe that all service providers can benefit from these results and have developed the Pacesetters Info Series to help service providers become 5G Pacesetters.
In this series of short videos, our 5G experts take a look at the winning strategies identified in the report and share their own perspectives on 5G and the opportunities offered by the new technology. To kick off the launch of this new series, I’d like to explain in more detail how we at Ericsson are helping make these strategies a reality for our customers.
A collaborative way of working
5G isn’t just about the one killer app, but a slew of new apps and devices. We know consumers want innovative services tied to their 5G subscriptions, but the main strengths of service providers are connectivity, not application development. Service providers must therefore find partnerships that exploit both the great capabilities of 5G, but also the innovative power of the ecosystem at large. To support the development of this ecosystem, we have launched the Ericsson Startup 5G program. In our briefing series, Cristina Oprea, Principal Investigator and Pilot of Ericsson Startup 5G, will explain how our program brings together service providers and start-ups to bring innovative new services to market.
Service innovation powered by 5G
For these partnerships to be successful in bringing new 5G applications to consumers, the network must be ready to handle them. When we talk about 5G use cases, we often refer to high performance, low latency applications. Our solution to achieve this, Time-Critical Communication (TCC), provides a feature set that addresses the challenges of delivering mobile data quickly and reliably. Compared to traditional mobile broadband, TCC focuses on delivering data with as low latency as possible, meeting the demands of lag-sensitive applications such as mobile games or augmented and virtual reality. In our news series, Marie Hogan, Head of Mobile Broadband, Voice and New Business, will explain how Ericsson is driving the development of this new kind of data service through the innovation platform TCC. .
5G accelerates broadband adoption
5G’s high capacity and performance also make it perfect for one of the most attractive short-term use cases, Fixed Wireless Access (FWA), which is to bring high-speed connectivity to homes. 5G FWA brings clear and immediate benefits to consumers in that it is easy to deploy, cost effective, and can compete with fiber in cost and performance. In our briefing series, John Yazlle, Head of Fixed Wireless Access, will discuss six market opportunities for service providers, ranging from ‘connecting the unconnected’ to providing a good solution as a ‘replacement for the fiber “. John will also share examples of how service providers can monetize 5G FWA through rapid prioritization and service level agreements.
New pricing models to monetize the 5G opportunity
As Peter Engblom, Business Advisor for BSS, will discuss in a later episode, 5G FWA is just one of many opportunities for service providers to monetize 5G. A dynamic and agile Business Support System (BSS) controlling billing and billing flows is becoming vital for service providers to effectively monetize the value that 5G brings to consumers. With 5G, there is no longer a universal mentality. Instead, services are billed at the micro level. 5G will allow instant adaptations of data plans to better meet consumers’ needs, and technologies such as network slicing will enable truly personalized services that meet their expectations.
A network that meets consumer expectations – anywhere, anytime
When it comes to consumer expectations, one near-term opportunity with 5G is to raise the bar for the smartphone experience. This means delivering consistent performance across the entire network, anywhere, anytime. In our briefing series, Tomas Sandin, Head of Radio Portfolio Management, will explain how Ericsson’s versatile 5G radio portfolio enables a better user experience, both indoors and outdoors. Tomas will also share case studies of service providers deploying 5G networks, with “providing the best user experience” as the number one priority.
In his second briefing, Tomas will discuss how the Ericsson portfolio delivers much needed efficiency, capacity and performance gains for 5G networks. Growing demand for mobile data services is a welcome business opportunity, but with annual traffic growth expected to be around 50%, networks need to be ready. Thanks to the spectral efficiency of the new Massive MIMO technology, combined with the high bandwidth of the mid and high spectrum bands, 5G is the most efficient mobile technology in history. With these capabilities in their hands, service providers now have the toolbox to build the networks of the future.
From ideas to action
We believe that any service provider can take steps to become a 5G Pacesetter, and we’re here to help, wherever you are on the way. To learn more, sign up for our 5G Pacesetters Information Series, where our expert speakers will summarize these topics in short videos posted every two weeks.
The first episode is already available and features Ericsson ConsumerLab Director Jasmeet Sethi as he presents the main findings and methodology of the report, explaining how “5G Pacesetters” were identified and providing insight into their paths to Success.
Register to dive into the first deep dive and to stay up to date with the series as each episode comes out.