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Escalon and Early Growth launch a new brand image to better support their leadership in the essential business services category


PALO ALTO, Calif .– (COMMERCIAL THREAD) – Escalon and Early Growth, leading providers of essential business services (EBS), today announced their “And it’s done”. brand for two companies that strikes at the heart of the biggest challenge for small businesses, midsize businesses and startups – ensuring that back office operations, such as accounting, human resources, payroll , recruiting and taxes are well done. The new branding debuted today at the India COVID Relief Fundraiser virtual event which featured a panel of SME and startup Who’s Who experts discussing business in a post-COVID environment, including Daymond John by ABC’s Shark aquarium.

The new “And Done”. The brand is all about the ability for companies to look to Escalon and Early Growth to simply “get rid of this work and do it for them,” said Anurag Pal, CEO of Escalon. The “And done”. the nickname is captured in the creation that articulates it for both companies – “Escalon. And .. Voila.” and “Early Growth. And There you go.”

Escalon President Ruby Sahiwal added, “We have been building this for 15 years and are now the leader in this huge category called Essential Business Services with almost 5,000 clients. So, we not only created this new category to see the market from the customer’s point of view, but we are also redefining how these functions are consumed. We are proud to announce our new brand – which revolves around our promise of DONE! ”

The focal points of the new branding are the Escalon and Early Growth websites. Both have been revamped to showcase the brand’s new look with a strong emphasis on getting essential business services, aka back office work, for customers. The new designs also feature a robust content library filled with tips and tricks for businesses of all sizes, as well as a range of testimonials from some of Escalon’s 5,000 clients and Early Growth’s 5,000 clients.

“The Escalon and Early Growth brands are united in our promise not to see the world through the narrow self-interest of the supplier, but from the client’s perspective, to provide high-quality strategic advice and to take charge. essential business services, ”said Pal. “Back office operations are essential but can be tedious and difficult. As our branding suggests, take the hassle out and look to our two companies to, well, do it. ”

About Escalon Services

Since 2006, Escalon has led more than 5,000 companies in many verticals and in 22 countries. We’ve helped businesses grow from one person in the garage to IPO and beyond, and we’ve been named to Inc. magazine’s Inc. 5000 list three times in the past four years. We provide a one-stop-shop for integrated solutions that we call Essential Business Services (EBS). EBS provides clients with a transparent and audit ready solution for financial operations, human operations and risk.

About Early Growth Financial Services

Early Growth Financial Services provides accounting, CFO, tax and valuation services, supporting 18% of privately funded and venture capital funded startups in the United States With operations in Silicon Valley, San Francisco, Los Angeles, Austin, Chicago, Boulder, Seattle and New York City, Early Growth clients include Indiegogo, TechShop, Quip Inc., Live Love Polish, Japan Crate and over 400 other small and medium businesses in the world.

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